Johnny Darmawan, Head of IIMS 2010 Organizers say the theme that organizers hope that all parties associated with the automotive aware of its role in environmental conservation. "The parties are not only players but the motor vehicle industry alone, including the user or consumer automobile," said Johnny in a press statement, in Jakarta, Friday (23 / 7).
He explained, 'Eco Technology Motoring' is an effort towards the fulfillment of human needs while considering transportation aspects of the ecology or the environment as a foundation. This means that the technology could be developed to minimize losses and reduce ecological damage ecosystems.
"Technology-oriented prevention of damage, maintenance of biodiversity, and sustainable development that is called by Eco Technology Motoring" said Johnny.
A number of vehicles that are still tangible concept and claimed to be loaded with environmentally friendly technologies were brought to this celebration. Daihatsu for example, exhibit Daihatsu eS or a Smart car eco-engined 660 cc with fuel consumption of one liter for the distance of 30 kilometers.
Mercedes-Benz AMG has brought SLS, E-Class Cabriolet, with Juke and MICRA Nissan, and Ford Fiesta with the latest pledge. As for the Chevrolet Spark in addition to displaying the Transformer robot also showed green as evidence of innovation by the manufacturer.
While Suzuki Alto installing the latest and Multi Purpose Vehicle (MPV) concept which R3 Suzuki earlier this year exhibited at the New Delhi Auto Show. While presenting Mitsubishi Delica D5 MPV, as well as plug-in hybrid cars PX-MiEV.
"This is an educational tool for the community. Since a few years ago the main focus of the exhibition IIMS is aimed to answer the public's curiosity about the automotive industry in technology or products, "said Maman Rusdi Sudirman, General Chairman of Indonesian Automotive Industry Association (Gaikindo).
However, this celebration also did not invalidate the transactions between the sole licensee to the public visitors. The target is also not kidding, Rp 2 trillion. "Or about 7,000 units of vehicles, see the current economic conditions, we are optimistic that the target can be achieved," said he.
Last year, transactions in the same event at Rp 1.73 trillion.
So how community feedback about this celebration, especially titled? "Our hope, the theme was not merely a slogan. Hopefully, in this implementation, aspects of education, to provide an understanding of how important it is environmentally friendly vehicles really materialized, "said Erwin Subarkah, automotive marketing observers when contacted.
Sudirman call, carpet this time followed by 23 car manufacturers. In addition, a number of supporting industries such as automotive tires, parts, and accessories also enliven the celebration that occurred in July 23 to August 1 it.
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